Rockit Global's partnership with Chinese celebrity Wang Yibo has driven apple sales 135 times above previous daily averages, with the initial surge depleting stocks.
The campaign launched five weeks ago with Wang, a 28-year-old actor, singer and race car driver. Sales spiked the day after launch, leaving Rockit apple stocks depleted at Pagoda, China's largest fruit store chain.
Pagoda operates 4000 stores across China. The campaign drove foot traffic up 62% and doubled sales at the chain.
Rockit's own online platform continues to see elevated demand, with the company's e-commerce site now handling three to five times the sales volumes recorded before the partnership began.