Job seekers show growing interest in regional roles

New Zealanders are increasingly applying for positions outside main centres as cost of living pressures reshape employment preferences, Trade Me data shows.

Reviewed by Rakai 15 July 2026

Job seekers are showing increased interest in regional employment opportunities, according to Trade Me Jobs data released today.

The employment platform's data reveals New Zealanders are applying for more practical roles in areas outside main centres.

Cost of living pressures are influencing New Zealanders' employment location preferences, Trade Me Jobs said.